Wisconsin Canoe Company operates on the Wisconsin River, offering canoe and kayak trips ranging from 10-mile day paddles to 25-mile overnight expeditions. The company runs four main trip options: the Prairie Du Sac–Spring Green route (25 miles, 3 days/2 nights), Mazomanie–Spring Green (18 miles, 2 days/1 night), Arena–Spring Green (10 miles, day or overnight), and a dedicated Arena–Spring Green day trip. Paddlers camp on sandbars with no designated sites or permits required. The fleet consists of 200 Discovery canoes and Castine kayaks replaced every five years, paired with ski-style life jackets and outfitter-grade paddles. The company provides shuttle service from Spring Green back to trip starting points, real-time river condition data, waterproof maps, and 24-hour emergency support. Notable features include access to a Ferry Bluff overlook and the Arena–Spring Green section's high concentration of sandbars with minimal riverbank development.